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Technical quality of audiovisual content: the next challenge for digital video services Host Publication: 11th International Conference on Arts and Cultural Management (AIMAC 2011), Antwerp, Belgium, 3-6 July 2011 Authors: H. Renaud Ranaivoson, O. Braet, J. Barbarien, A. Dooms and P. Schelkens Publication Date: Jul. 2011
Abstract: The development of more and more numerous and complex distribution channels of digital audiovisual content has increased concern for technical quality. The research is based on the results of a cross-industrial research project titled AQUA that focuses on the automatic monitoring of quality of audiovisual content. The aim of the research paper is to provide a Business Design Opportunity assessment, i.e. a systematic mapping of all possible and relevant uses of the AQUA project, and of their consequences.
We confirm the insight of the literature that managing quality allows enhancing the Value of the service. Actually the AQUA project could reduce quality issues, thus pleasing consumers more, and decreasing failure costs. We also show that monitoring of quality may have an impact on Control, which is rarely mentioned in the literature. Actually players would be technically able to control the quality of the service rendered by their partners.
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